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Layoffs: After the news of large scale layoffs in the country’s leading IT service company Tata Consultancy Services (TCS), now the news of employees being laid off in another company is coming out.
However, this is not a company related to the IT sector. Here we are talking about Amazon. Amazon has shown the way out to more than 100 staff from the Wondery podcast division of its audio business.
110 people were fired from the company
The company has laid off 110 people, including Wondery’s CEO. In a note to employees, Amazon’s Vice President of Audio, Twitch and Games, Steve Boom, said that narrative and story-based podcast series such as Dr. Death, American Scandal and Business Wars will now be managed under Amazon’s audiobook service Audible. The company is now moving towards creator-led, video-based content.
Preferences are changing regarding podcasts
Podcasts featuring creators and celebrities—such as New Heights with Jason and Travis Kelsey, Mind the Game, and Armchair Expert—will be housed in a new Creator Services group within Amazon’s Talent Services division. Some podcasts will be produced by the Wondery brand. Amazon says the change is driven by podcast consumption. As video-style shows featuring personalities become more popular, especially on platforms like YouTube and Spotify, new strategies are being used to drive advertising, profitability, and discoverability.
Wondery’s identity will remain
The company says that most of the employees who have been laid off from the Wondery podcast division have taken up some other work within the company. Despite this major change, the brand identity as Wondery will remain. Some creator-based shows will continue under its name and its Wondery+ app will also continue.
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