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This facility has been specially brought keeping in mind those who are looking for a fast and reliable option instead of the traditional long process. Zepto believes that there is a huge demand for transparency and time saving in the real estate market.
Buying land or a plot is a very complicated process and takes several months. But now you can buy land in just 10 minutes. Yes, you heard it right. Actually, the quick-commerce platform, Zepto, has now entered the real estate sector and launched a new initiative under which customers can buy a plot online in just 10 minutes. On the occasion of Janmashtami 2025, the company released an ad film announcing a collaboration with the Abhinandan Lodha family. The ad shows that users can now get a plot of land in just 10 minutes through Zepto’s platform.
What is the detail
The company claims that all the information related to the land like location, area, price and legal documents will be available on this platform, so that buyers can book plots digitally without any hassle. This facility has been brought especially keeping in mind those people who look for fast and reliable options instead of the traditional long process. Zepto believes that there is a huge demand for transparency and time saving in the real estate market. Through this digital platform, the company is not only making the process of buying land easier but is also making it attractive for youth and tech-savvy customers. Experts say that if this model is successful, it can bring revolutionary changes in the field of online property buying and selling and in the coming time other companies can also start similar services.
What is the deal with Zepto?
Zepto has collaborated with Abhinandan Lodha Family (HoABL) and has come up with a unique concept of owning a plot in just 10 minutes on the Zepto platform. It has launched an ad campaign on its social media platforms announcing that users can buy plots in Vrindavan in 10 minutes. House of Abhinandan Lodha (HoABL) is a new generation real estate developer. Their mission is to bring in new generation land, making it easier for Indians (especially millennials and NRIs) to own property with a tech-driven platform and legal clarity. Abhinandan Lodha family is known for premium plot developments at destinations like Alibaug, Dapoli, Goa and Ayodhya. Some of the famous projects include ‘The Sanctuary’ in Alibaug and their premium plots in Ayodhya.
Is this campaign limited to Vrindavan only?
Yes, the Zepto campaign in association with Abhinandan Lodha House (HoABL) promotes plots specifically in Vrindavan. At the moment there is no indication if booking of plots through Zepto will continue beyond this region.
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